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The expansion into new retail territories comes on the heels of ELF Beauty’s $1 billion acquisition of Rhode in 2025.
April 30, 2026
By: Lianna Albrizio
Associate Editor
Rhode, the beauty brand founded by Hailey Rhode Bieber, will be available at Sephora online and in most stores across Europe beginning this September, following its 2025 rollout with Sephora in the US, Canada and the UK. The expansion into new retail territories comes on the heels of ELF Beauty’s $1 billion acquisition of Rhode in 2025. “I’m so excited to continue our partnership with Sephora as we launch into retail in Europe, bringing Rhode to more of our customers in a physical and IRL ...
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